Paolo Peverini is an associate prof. in the Dept. of Business and Management. He's the director of the digital Master of Science in Marketing. His scientific interests are related to semiotics.
Francisco Villarroel Ordenes (Ph.D. in marketing, Maastricht University) is an Incoming Assistant Professor of Marketing at Luiss Guido Carli, where he teaches Business and Marketing Analytics, and Performance Marketing. His research revolves around marketing analytics and social media, and experience management.
Fare didattica nella Luiss di oggi rappresenta per me un percorso di continua innovazione, scoperta e sfida che avvicina la didattica stessa alla ricerca scientifica e mi fa restare vivo e motivato ai massimi livelli
Today’s consumer no longer makes most decisions in a systematic, linear way. Unconscious drivers dominate consumer decision-making process.
In a consumer behavior course, students come to a realization which helps them make sense of the world and make more informed decisions both as a person and as a manager.
Behavioral Economics represents the ideal combination of theoretical research, empirical methods and concrete professional applications.
The Course at a Glance
The Master's in Marketing provides a comprehensive preparation that integrates marketing fundamentals with the latest trends, giving students the tools they need to build and manage strong brands, communicate effectively with different market segments and influence buying decisions. The curriculum covers both traditional topics - such as consumer behaviour, marketing communication and branding - and cutting-edge topics such as marketing analytics and neuromarketing. Teaching takes a practical and experiential approach, applying theoretical knowledge to real-life situations. This methodology enhances technical skills and stimulates creativity and innovation, key elements in standing out in a competitive marketplace.
Useful information:
- Programme Director: Prof. Paolo Peverini
- Degree Programme Class: LM-77
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective
Un mix tra acquisizione di competenze tecniche e contatto con le aziende per avvicinarsi al mondo del lavoro ed essere pronti al grande salto!
MSc in Marketing è un vero e proprio percorso di crescita personale in cui ogni studente sfida sè stesso, la propria creatività e determinazione
Questo master mi ha fatto scoprire la passione per la ricerca di mercato. I professori sono molto preparati e i corsi coprono molti argomenti diversi.
Admission procedures and requirements
Admission to the Master’s Degree Course in Marketing represents a unique opportunity to join an academic environment of excellence.
Luiss Guido Carli carefully selects its students, guaranteeing high quality services and the best conditions to facilitate their university journey towards personal and professional growth. Our University puts its students at the centre, offering constant support and personalised attention.
Find out all the information you need to take the next admission test and start on your path to academic and professional success.
International experiences and opportunities
The International Development Office offers a number of programmes for students, which can be accessed depending on the current or future degree course.
- Luiss Master's students (Magistrali)
- International Exchange Program (Erasmus)
- Free Mover Semester
- Summer Schools
Discover all the international programmes and opportunities for experience abroad offered by Luiss, to enrich your academic and professional career.
Career Paths
Students on the Master's Degree in Marketing will enhance both their basic knowledge and their specialist skills. As a result, marketing graduates are prepared to take on a wide range of professional roles and, in particular, to embark on a career path to the top.
In particular, Marketing Analysis and Measurement graduates will be employable as:
- Marketing/business/industry analyst
- Marketing & Sales Performance Specialist
- Researcher (in institutes, research companies and research agencies)
- Brand/product/communications manager
- Consultant
Graduates in Marketing Process and Relationship Management can find employment as:
- Marketing manager
- Brand/Product/Communication Manager
- Account/Sales Manager
- Merchandiser/Promoter, Consultant
Graduates and employability
- The employment rate of Luiss graduates 1 year after graduation is 96%.
- The average waiting time between graduation and first job is 1 month. 64% of employed graduates already have an offer before graduating.
- 10% work abroad.
- Luiss has active partnerships with over 500 companies, public and private institutions, and multinationals to offer undergraduates and recent graduates concrete job opportunities.
- 3,350 placements between internships and jobs in 2023.
- 2,522 individual Career Guidance meetings.
- 80 events including 4 Career Days and 336 Employers involved.
Tuition fees, scholarships and benefits
The single annual fee envisaged for enrolment in the Master’s Degree in Marketing is €13,600.00 (divided into 3 instalments*) and regional tax.
Luiss offers scholarships and partial or total exemptions from university fees, also thanks to the support of public and private partners. Both male and female students have access to concrete support during their academic career. In addition, the University has entered into agreements with Italian banking institutions to offer flexible financing without collateral.
Check out all the opportunities related to Scholarships and Financing.
*The amount of the regional fee will be decided by the Lazio Region in June/July 2025.
Career Paths
The Data Science and Management programme trains new business leaders to effectively apply data-driven methodologies across multiple business domains.
By way of example, here are three potential career paths for graduates of this programme:
- Data Scientists: experts in solving complex problems using advanced quantitative methods and computer science techniques to extract knowledge and strategic value from data.
- Data Intelligence Analysts: professionals capable of integrating data science methodologies into strategic and business processes.
- Data Managers: responsible for managing, collecting and processing large data streams, with skills in assessing their reliability, privacy and security.
L'iscrizione ai Corsi di Laurea Magistrale è subordinata al conseguimento di una laurea triennale di primo livello.
Scopri tutte le informazioni sulle modalità di ammissione in Luiss per l’a.a. 2022-2023.
Get information on scholarships and financial aid offered by Luiss.
Luiss supporta economicamente gli studenti attraverso l'assegnazione di borse di studio ed esenzioni dal pagamento del contributo annuale
Luiss ti supporta nella scelta dell'alloggio in cui trascorrere i tuoi anni universitari.
Luiss collabora con le Università più prestigiose al mondo per offrire agli studenti programmi di scambio e di doppio titolo, esclusive opportunità di formazione e lavoro all'estero.
Luiss promuove la mobilità per crediti principalmente nell'ambito del programma comunitario Erasmus+
Study in The Netherlands
Luiss collabora con le Università più prestigiose al mondo per offrire agli studenti programmi di scambio e di doppio titolo, esclusive opportunità di formazione e lavoro all'estero.
Student Mobility
Study in The Netherlands
Teaching Cases
smart – Continuous Conceptual Innovation with “Limited” Product Innovation The Strategic Role of Communication to reinforce Brand Equity
Radek Jelinek, Mercedes-Benz Italia S.p.A. President and CEO engaged in research to understand the smart brand in the Italian context. This was his first encounter with the Italian market. He explored how the smart became a fashion icon and garnered a success over time. Creativity, courage to innovate, and hard work were fundamental drivers of success for the smart team.
Luiss welcomes you to a dynamic and stimulating environment with a wide range of cultural, sporting and leisure activities. Live a unique experience, immersed in an international community. Find out more by clicking on the cards.
With 17 facilities in Rome and Milan, Luiss stands out for its unique architectural spaces and large green study areas.
Luiss supporta le studentesse e gli studenti nella ricerca alloggio con tre soluzioni: residenze Luiss, strutture convenzionate e alloggi privati.
Luiss supports students in their search for accommodation with three solutions: Luiss residences, associated facilities and private accommodation.
AS Luiss encourages an active lifestyle by offering sports activities such as yoga and tennis, as well as the possibility of using agreements with gyms and sports centres near the Luiss premises.
The Luiss model promotes the development of students not only through a solid academic education, but also through activities aimed at personal improvement and the development of transversal skills. The Luiss student development offer proposes learning by doing and innovative learning experiences to prepare versatile students ready for the needs of the labour market.
Luiss integrates technical learning with cultural activities, promoting students’ expression and creativity.
Luiss protects the health of its students through its medical centre: annual check-ups, home care, accident insurance and much more.
The Luiss Catering Service completes the university experience by supporting students with a focus on well-being.
Luiss Welcome Desk: supporto per studenti internazionali su pratiche legali, sanitarie e orientamento nel contesto italiano.
