Paolo Peverini is an associate prof. in the Dept. of Business and Management. He's the director of the digital Master of Science in Marketing. His scientific interests are related to semiotics.
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ppeverini@luiss.it
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Course Director
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Francisco Villarroel Ordenes
Person Bio
Francisco Villarroel Ordenes (Ph.D. in marketing, Maastricht University) is an Incoming Assistant Professor of Marketing at Luiss Guido Carli, where he teaches Business and Marketing Analytics, and Performance Marketing. His research revolves around marketing analytics and social media, and experience management.
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fvillarroel@luiss.it
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Faculty
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Matteo De Angelis
Motto
Fare didattica nella Luiss di oggi rappresenta per me un percorso di continua innovazione, scoperta e sfida che avvicina la didattica stessa alla ricerca scientifica e mi fa restare vivo e motivato ai massimi livelli
In a consumer behavior course, students come to a realization which helps them make sense of the world and make more informed decisions both as a person and as a manager.
This programme offers a comprehensive education combining marketing fundamentals with the latest trends, providing the tools needed to build and manage strong brands, communicate effectively with different market segments, and influence purchasing decisions. The curriculum explores both traditional topics like consumer behaviour, marketing communication and branding and cutting-edge topics like marketing analytics and neuromarketing. The teaching method is characterised by a practical and experiential approach to applying theoretical knowledge to real-life situations. This methodology improves technical skills and stimulates creativity and innovation, key elements to stand out in a competitive market.
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Study Plan
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Study Title
Major: Comunicazione
Lingua
Italiano
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Duration
I year – 2025/2026
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CFU
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Fondamenti di Marketing
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6
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Metodi di ricerca qualitativi e quantitativi per il marketing
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8
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Fondamenti di economia comportamentale
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6
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Marketing e diritto
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6
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Analisi del comportamento di acquisto
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6
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Digital marketing
Credits
6
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Analisi e misurazione delle performance di marketing
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6
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Comunicazione Integrata di marketing
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6
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Applicazioni di economia comportamentale
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6
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Analisi dei dati
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6
Duration
II year – 2026/2027
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CFU
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Brand Content e Storytelling
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6
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Semiotica del Marketing e linguaggi della pubblicità
Qualitative & Quantitative Research Methods for Marketing
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8
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Behavioral Economics: Foundation
Credits
6
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Marketing and Law
Credits
6
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Consumer Behavior
Credits
6
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Digital Marketing
Credits
6
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Marketing Metrics
Credits
6
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Integrated Marketing Communication
Credits
6
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Behavioral Economics: Applications
Credits
6
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Market data Analysis
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6
Duration
II year – a.a. 2025/2026
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CFU
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Product & Rand Management
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6
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Customer Relationship Management
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6
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2 Elective Courses
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12
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Additional Credits
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CFU
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Mandatory language
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4
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Internship or Project Work
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8
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Other Activities to be Defined
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4
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Final Test
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18
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Total CFU
Credits
120
Study Title
Major: Analytics
Lingua
English
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Duration
I year – 2025/2026
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CFU
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Key Topics in Marketing
Description
Credits
6
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Qualitative & Quantitative Research Methods for Marketing
Credits
8
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Behavioral Economics: Foundation
Credits
6
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Marketing and Law
Credits
6
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Consumer Behaviour
Credits
6
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Digital Marketing
Credits
6
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Marketing Metrics
Credits
6
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Integrated Marketing Communication
Credits
6
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Behavioral Economics: Applications
Credits
6
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Market Data Analysis
Credits
6
Duration
II year – a.a. 2025/2026
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CFU
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Marketing Analytics
Credits
6
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Data Visualization
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6
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2 Elective Courses
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12
Duration
Additional Credits
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CFU
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Mandatory Language
Credits
4
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Learning Innovation Activities
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2
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Internship or Project work
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6
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Other actives to be Defined
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4
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Final Thesis
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18
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Total CFU
Credits
120
Study Title
Major: BI-Luiss Joint MSc in Marketing
Lingua
English
Plan Details
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective
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Duration
I year – a.a. 2024/2025
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Brand Management/Topics in Digital Marketing
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12
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Service Marketing
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6
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Understanding the Consumer
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6
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Introductory Data Science for Marketing
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6
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Customer Value Analytics
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6
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Marketing Research
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6
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Research Methodology - Marketing
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6
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Marketing for a Better World
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6
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Ethics and Sustainability in Organizations
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6
Duration
II year – a.a. 2025/2026
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CFU
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Marketing Law and Regulation
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6
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Behavioral Economics and Consumer Decision Making
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6
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Integrated Marketing Communication
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6
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Performance Marketing
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6
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Data and Artificial Intelligence Labs
Credits
8
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Elective Course
Credits
6
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Thesis Writing Seminar
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4
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Final Thesis
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18
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Luiss Uniqueness
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Enquiry-Based Learning
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Description
Imparerai come applicare la teoria per affrontare problemi complessi.
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Interdisciplinarità
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Description
Imparerai a integrare idee e informazioni tra i corsi previsti dal piano di studi.
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Ed-Tech
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Description
Utilizzerai tecnologie innovative ideate specificamente per il mondo universitario.
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Immersività nella rete esterna
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Description
Interagirai con gli alumni e i partner tramite testimonianze e conferenze.
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Be a Project-Based Intern
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Acquisirai competenze per performare nel complesso e mutevole mercato del lavoro.
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Alumni and Students
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Giuseppe D’Avanzo
Motto
Un mix tra acquisizione di competenze tecniche e contatto con le aziende per avvicinarsi al mondo del lavoro ed essere pronti al grande salto!
MSc in Marketing è un vero e proprio percorso di crescita personale in cui ogni studente sfida sè stesso, la propria creatività e determinazione
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adelaide.savino@studenti.luiss.it
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Alessandro Flesca
Motto
Questo master mi ha fatto scoprire la passione per la ricerca di mercato. I professori sono molto preparati e i corsi coprono molti argomenti diversi.
Email
alessandro.flesca@studenti.luiss.it
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Job Opportunities
Chi intraprende il corso di Laurea Magistrale in Marketing accresce sia conoscenze di base che competenze specialistiche.
Questo rende i laureati in marketing pronti a ricoprire molteplici ruoli professionali e soprattutto ad intraprendere percorsi di carriera proiettati verso posizioni di vertice.
In particolare, i laureati in Analisi e misure di marketing saranno inquadrabili come:
Marketing/Business/Industry Analyst
Marketing & Sales Performance Specialist
Ricercatore (presso istituti, società di ricerca e uffici studi)
Brand/Product/Communication Manager
Consulente
I laureati in Gestione dei processi e delle relazioni di marketing potranno, invece, trovare occupazione come:
Marketing Manager
Brand/Product/Communication Manager
Account/Sales manager
Merchandiser/Promoter, Consulente
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Admissions
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L'iscrizione ai Corsi di Laurea Magistrale è subordinata al conseguimento di una laurea triennale di primo livello.
Luiss collabora con le Università più prestigiose al mondo per offrire agli studenti programmi di scambio e di doppio titolo, esclusive opportunità di formazione e lavoro all'estero.
Luiss collabora con le Università più prestigiose al mondo per offrire agli studenti programmi di scambio e di doppio titolo, esclusive opportunità di formazione e lavoro all'estero.
Marco Francesco Mazzù, Radek Jelinek – In cooperation with Mercedes-Benz Italia management and Antea Gambicorti
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smart – Continuous Conceptual Innovation with “Limited” Product Innovation The Strategic Role of Communication to reinforce Brand Equity
Radek Jelinek, Mercedes-Benz Italia S.p.A. President and CEO engaged in research to understand the smart brand in the Italian context. This was his first encounter with the Italian market. He explored how the smart became a fashion icon and garnered a success over time. Creativity, courage to innovate, and hard work were fundamental drivers of success for the smart team.
