From June 8 to June 23, 2015, Richard Bagozzi, Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan (US), will teach a PhD course on Structural Equation Modelling (SEM).
Professor Richard Bagozzi is a world-renowned Marketing expert. During his visit at LUISS, Professor Bagozzi will teach a PhD course on Structural Equation Modelling (SEM), a powerful technique for measuring relationships among latent constructs.
The use of SEM to examine management phenomena has increased dramatically in recent years, suggesting that a critical understanding of its implementation is needed.
The course is intended to transmit SEM’s state-of-the-art knowledge and convey skills in its use.
Classes are structured as lecture labs and will run from June 8th to June 23rd. Please email phdmanagement@luiss.it for further information.