Sales & Account Management – Major del Master in Marketing Management

First-level master's degree

In today’s global economy, strategic and operative marketing tactics have reached new levels of complexity. This master’s program will prepare students for careers in marketing management, giving them techniques necessary work in a variety of marketing positions within the fields of: Digital Marketing & Social Communication, Sales & Key Account Management and Retailing, E-Commerce & Multi-Channel Distribution.

Experts from both national and international markets will work alongside the instructors to create strong connections between students and their future work environments. Students will be given ample opportunities to participate in practical exercises and meet key players from the business community through conferences, workshops, projects and internships. Furthermore, participants will be constantly pushed to use recently acquired knowledge in realistic problem-solving exercises designed to develop students both personally and professionally.

The programme is taught in Italian. 

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