BI-Luiss Joint MSc in Marketing

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Title
BI-Luiss Joint MSc in Marketing
ECTS
120
Years
2
Start Date
Place
First year in Oslo and second year in Rome
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Academic Year
2025-2026
Course Language
English
Content

International Development Office

Viale Romania 32, Villa de Heritz, 00197 Rome
T: 06 8522 5663
international@luiss.it

 

Opening hours

Monday, Wednesday and Friday:
11 am - 12.45 pm

Tuesday and Thursday:
5 pm - 6 pm

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Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?

The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.

About BI Norwegian Business School

Located in a mesmerizing and modern campus in the Norwegian capital, BI Norwegian Business School is the #1 business school in Norway and the first Norwegian business school to obtain Triple crown accreditation. Its high level in student services and expert guidance towards the job market put BI at the forefront of academic excellence. 

While at BI, students can also experience some of the reasons that make Norway one of the happiest countries in the world: an inclusive envrionment, a productive model that respects work-life balance, high attention to sustainability, and wonderful Scandinavian landscapes. 

Find more about why studying at BI and in Norway are great choices for your future. 

Program Structure

Year one: BI Norwegian Business School, Oslo

Year two: Luiss Guido Carli, Rome

While in Oslo, students will learn about brand management, data in marketing, and management of the consumer, with a twist towards sustainability in marketing.

During the second year students will choose one elective course and will deepen the study of consumer behavior, of communication strategies, and of legal regulation in marketing. They will also take a lab on data and artificial intelligence and a lab on how to write their Master's thesis.

The program integrates academic, research-based and innovative marketing content set in two stimulating and enriching study environments.

Candidates who succesfully complete the program will obtain the following two degrees:

  • Master of Science in Strategic Marketing Management from BI;
  • Master's Degree in Marketing from Luiss.

Study plan

First Year at BI Norwegian Business School (starting in 2025-26)

CourseSemesterCredits
Brand ManagementFall6
Topics in Digital MarketingFall6
Service MarketingFall6
Understanding the ConsumerFall6
Introductory Data Science for MarketingFall6
Customer Value AnalyticsSpring6
Marketing ResearchSpring6
Research Methodology – MarketingSpring6
Marketing for a Better WorldSpring6
Ethics and Sustainability in OrganizationsSpring6
Total credits 60

Second Year at Luiss University (starting in 2026-27)

CourseSemesterCredits
Marketing Law and RegulationFall6
Elective courseFall6
Behavioral Economics and Consumer Decision MakingFall6
Integrated Marketing CommunicationFall6
Performance MarketingFall6
Data and Artificial Intelligence LabsFall8
Thesis Writing SeminarFall4
Master ThesisSpring18
Total credits 60

Academic Coordinator

Paolo Peverini

Homepage | ppeverini@luiss.it 

Admissions

Admission to this program is joint, meaning that both BI and Luiss receive and evaluate the applications.

Interested students are required to apply through BI portal BI-LUISS Joint Masters in Marketing | BI.

Minimum Requirements

  • BA degree in the field of Business Administration, Marketing, Management, Economics or Social Sciences
  • Required courses: Foundations in Marketing, Foundation in Economics (Micro or Macro), Business Economics or Finance, Statistics or Econometrics
  • Graduation in the Summer Session of the academic year 2024-2025
  • Average grade at the moment of the application equal or above 26/30
  • Luiss students and students from BI partner universities are waived from the GMAT/GRE and English language certificates. Students are still encouraged to upload them if available. Please visit the page Admission Tests and Waivers | BI.

Fees and Scholarships

Admitted students will pay tuition fees to BI in the first year and to Luiss in the second year. 

The program awards up to two scholarships to students admitted to the BI-Luiss Joint MSc in Marketing.  

Application deadline is March 1st. 

More information at Fees | Luiss and BI-Luiss Joint MSc in Marketing Scholarship.

Job Opportunities

The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.


It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.

More information

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Nascosto
Content

Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?

The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.

About BI Norwegian Business School

Located in a mesmerizing and modern campus in the Norwegian capital, BI Norwegian Business School is the #1 business school in Norway and the first Norwegian business school to obtain Triple crown accreditation. Its high level in student services and expert guidance towards the job market put BI at the forefront of academic excellence. 

While at BI, students can also experience some of the reasons that make Norway one of the happiest countries in the world: an inclusive envrionment, a productive model that respects work-life balance, high attention to sustainability, and wonderful Scandinavian landscapes. 

Find more about why studying at BI and in Norway are great choices for your future. 

Program Structure

Year one: BI Norwegian Business School, Oslo

Year two: Luiss Guido Carli, Rome

While in Oslo, students will learn about brand management, data in marketing, and management of the consumer, with a twist towards sustainability in marketing.

During the second year students will choose one elective course and will deepen the study of consumer behavior, of communication strategies, and of legal regulation in marketing. They will also take a lab on data and artificial intelligence and a lab on how to write their Master's thesis.

The program integrates academic, research-based and innovative marketing content set in two stimulating and enriching study environments.

Candidates who succesfully complete the program will obtain the following two degrees:

  • Master of Science in Strategic Marketing Management from BI;
  • Master's Degree in Marketing from Luiss.
Nascondi per questa lingua
Visibile
Title
Study Plan
Accordion Group
Study Title
1st Year BI Norwegian Business School (2025-26)
Lingua
English
Tables
Duration
Course
Label Credits
Credits
Rows
Title
Brand Management
Credits
6
Title
Topics in Digital Marketing
Credits
6
Title
Service Marketing
Credits
6
Title
Understanding the Consumer
Credits
6
Title
Introductory Data Science for Marketing
Credits
6
Title
Customer Value Analytics
Credits
6
Title
Marketing Research
Credits
6
Title
Research Methodology – Marketing
Credits
6
Title
Marketing for a Better World
Credits
6
Title
Ethics and Sustainability in Organizations
Credits
6
Title
Total credits
Credits
60
Study Title
2nd Year Luiss University (2026-27)
Lingua
English
Tables
Duration
Course
Label Credits
Credits
Rows
Title
Marketing Law and Regulation
Credits
6
Title
Elective course
Credits
6
Title
Behavioral Economics and Consumer Decision Making
Credits
6
Title
Integrated Marketing Communication
Credits
6
Title
Performance Marketing
Credits
6
Title
Data and Artificial Intelligence Labs
Credits
8
Title
Thesis Writing Seminar
Credits
4
Title
Master Thesis
Credits
18
Title
Total credits
Credits
60
Nascondi per questa lingua
Spento
Content

Academic Coordinator

Paolo Peverini

Homepage | ppeverini@luiss.it 

Admissions

Admission to this program is joint, meaning that both BI and Luiss receive and evaluate the applications.

Interested students are required to apply through BI portal BI-LUISS Joint Masters in Marketing | BI.

Minimum Requirements

  • BA degree in the field of Business Administration, Marketing, Management, Economics or Social Sciences
  • Required courses: Foundations in Marketing, Foundation in Economics (Micro or Macro), Business Economics or Finance, Statistics or Econometrics
  • Graduation in the Summer Session of the academic year 2024-2025
  • Average grade at the moment of the application equal or above 26/30
  • Luiss students and students from BI partner universities are waived from the GMAT/GRE and English language certificates. Students are still encouraged to upload them if available. Please visit the page Admission Tests and Waivers | BI.

Fees and Scholarships

Admitted students will pay tuition fees to BI in the first year and to Luiss in the second year. 

The program awards up to two scholarships to students admitted to the BI-Luiss Joint MSc in Marketing.  

Application deadline is March 1st. 

More information at Fees | Luiss and BI-Luiss Joint MSc in Marketing Scholarship.

Job Opportunities

The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.

More information

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Visibile
Content

Discover the programme through the perspective of its students

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Discover the programme through the perspective of its professors

 
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Prof.ssa Stella Romagnoli

Integrated Marketing Communication
Foto

“Participating in the BI-Luiss JP in Marketing is a unique opportunity for personal and professional growth, allowing students to develop an open, international mindset, and to create long-lasting friendships. The program provides a solid theoretical and methodological foundation combined with the most recent applications in the field, such as AI.

In my course, for instance, students apply the latest methodologies and acquire highly practical and marketable skills by working on real-world projects. When presenting their work to the client, they receive concrete feedback and recognition for their efforts: a highly rewarding experience that links theory and real-world application.

Moreover, thanks to interactive tools like Kahoot, classroom moments are engaging and stimulating, and the continuous assessment approach ensures effective and lasting learning. If you’re ready to challenge yourself and grow, this program is the perfect choice.”

 

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