International Development Office
Viale Romania 32, Villa de Heritz, 00197 Rome
T: 06 8522 5663
international@luiss.it
Opening hours
Monday, Wednesday and Friday:
11 am - 12.45 pm
Tuesday and Thursday:
5 pm - 6 pm
Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
Program Structure
The program is held in Oslo and in Rome: students spend the first year in the Norwegian capital and the second year in the Italian one.
While in Oslo, they will immerse themselves in the Nordic lifestyle, and they will learn about brand management, data in marketing, and management of the consumer, with a twist towards sustainability in marketing.
During the second year students will choose one elective course and will deepen the study of consumer behavior, of communication strategies, and of legal regulation in marketing. They will also take a lab on data and artificial intelligence and a lab on how to write their Master's thesis.
The program integrates academic, research-based and innovative marketing content set in two stimulating and enriching study environments.
Candidates who succesfully complete the program will obtain the following two degrees:
- Master of Science in Strategic Marketing Management from BI;
- Master's Degree in Marketing from Luiss.
Study plan
First Year at BI Norwegian Business School (starting in 2025-26)
| Course | Semester | Credits |
|---|---|---|
| Brand Management | Fall | 6 |
| Topics in Digital Marketing | Fall | 6 |
| Service Marketing | Fall | 6 |
| Understanding the Consumer | Fall | 6 |
| Introductory Data Science for Marketing | Fall | 6 |
| Customer Value Analytics | Spring | 6 |
| Marketing Research | Spring | 6 |
| Research Methodology – Marketing | Spring | 6 |
| Marketing for a Better World | Spring | 6 |
| Ethics and Sustainability in Organizations | Spring | 6 |
| Total credits | 60 |
Second Year at Luiss University (starting in 2026-27)
| Course | Semester | Credits |
|---|---|---|
| Marketing Law and Regulation | Fall | 6 |
| Elective course | Fall | 6 |
| Behavioral Economics and Consumer Decision Making | Fall | 6 |
| Integrated Marketing Communication | Fall | 6 |
| Performance Marketing | Fall | 6 |
| Data and Artificial Intelligence Labs | Fall | 8 |
| Thesis Writing Seminar | Spring | 4 |
| Master Thesis | Spring | 18 |
| Total credits | 60 |
Academic Coordinator
Admissions
Admission to this program is joint, meaning that both BI and Luiss receive and evaluate the applications.
Interested students are required to apply through BI portal BI-LUISS Joint Masters in Marketing | BI.
Minimum Requirements
- BA degree in the field of Business Administration, Marketing, Management, Economics or Social Sciences
- Required courses: Foundations in Marketing, Foundation in Economics (Micro or Macro), Business Economics or Finance, Statistics or Econometrics
- Graduation in the Summer Session of the academic year 2024-2025
- Average grade at the moment of the application equal or above 26/30
- Luiss students and students from BI partner universities are waived from the GMAT/GRE and English language certificates. Students are still encouraged to upload them if available. Please visit the page Admission Tests and Waivers | BI.
Fees
Admitted students will pay tuition fees to BI in the first year and to Luiss in the second year.
More information at Fees | Luiss.
Job Opportunities
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.