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Two Column
Componenti colonna di sinistra
Titolo
Management “Made in Italy”: Food, Luxury, Fashion and Design
Backlink
ECTS
4
Years
1
Data Inizio Corsi
Luogo
Rome
Iscriviti
Contact
Componenti colonna di destra
Content
This course introduces students to the latest business strategies of luxury niche and global players in industries where creativity, innovation, and exclusiveness are the key factors for success.
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Side
Left
Title
Language
Content
English
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Title
Duration
Content
1 week/32 hours
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Fees per week
Content
No accomodation € 1,150
Accomodation in single room € 1,600
Accomodation in double room € 1,450
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Dates
Content
Week 1 06-lug – 10-lug
Week 2 13-lug – 17-lug
Week 3 20-lug – 24-lug
Titolo
Program Insights
Content
This course introduces students to the latest business strategies of luxury niche and global players in industries where creativity, innovation, and exclusiveness are the key factors for success.
Content
Program Insights
FAQ
Question
Week 1
Answer
Day 1
- Outline of the syllabus
- Introduction to main topics and issues
- Aims, methods and expectations
- Italy in the World
Day 2
- Fundamentals of “Made in Italy”
- Eating Italian food, living The Italian Way: Eataly, Rome (Company visit)
Day 3
- Vintners in the arts: Antinori Winery, Bargino – Florence (Company visit)
Day 4
- The Art of making the best Prosciutto: Consorzio del Culatello di Zibello, Polesine Parmense – Parma (Company visit)
Day 5
- EXAM + First week awards ceremony
Question
Week 2
Answer
Day 1
- Introduction to main topics and issues
- Aims, methods and expectations
- Italy in the World
- Branding “Made in Italy”
Day 2
- Luxury Hi-touch/Hi-tech “Made in Italy”
- Case study on Luxury Hi-tech “Made in Italy”
Day 3
- The ultimate luxury sports car: Ferrari Museum, Maranello – Modena (Company visit)
Day 4
- Luxury Yachts: Benetti, Livorno (Company visit)
Day 5
- EXAM + Second week awards ceremony
Question
Week 3
Answer
Day 1
- Introduction to main topics and issues
- Aims, methods and expectations
- Introduction to Luxury and Fashion
- Made in Italy”: Roots, Future and Sustainability
Day 2
- Luxury and Fashion Management Fundamentals: The Italian Way
- Value creation & excellence: Bulgari, Rome (Company visit)
Day 3
- Luxury, Craftsmanship, Timeless Creativity and Style: Fendi, Bagno Ripoli – Florence (Company visit)
Day 4
- Innovation Management & Design
- The Art of Shaping: Visit the production facility and the company showroom
Day 5
- EXAM + Third week awards ceremony xx
Tipologie corsi
Tipologia Corso